MaryJanesFarm, the magazine created by Co-op member and organic lifestyle pioneer MaryJane Butters, is now published by the Belvoir Media Group of Norwalk, Connecticut. The spring issue, which is available now at the Co-op, is the first of four issues planned for 2008, with six issues planned for 2009.
MaryJane will keep editorial control of the magazine and have approval of all ads. With her staff at her farm headquarters near Moscow, she will continue to create the content and design the publication. Belvoir, which publishes 35 national magazines on a variety of topics, will handle advertising, printing and distribution. “I welcome this partnership with Belvoir,” MaryJane said. “The magazine now has the financial stability that will allow it to grow — and I can focus my efforts on communicating with those who read the magazine and share my vision and interests.”
The magazine will continue to be based on the real-life, everyday events taking place on MaryJane's organic farm. Initially, 100,000 copies of each issue will be published. Belvoir's goal is to increase that print run to 400,000 in three years. The magazine will be sold in all major bookstores like Barnes & Noble, Borders and Hastings, as well as independent bookstores and grocery stores, including Whole Foods, throughout the United States. In addition, her third book, MaryJane's Outpost—Unleashing Your Inner Wild, will be released by Clarkson Potter/Random House on June 28. In the book, she gives readers 240 pages of ideas for getting outdoors, with or without children, and what to do once you're there. Several local women are featured in the book.
MaryJane also designs and sells her own line of organic linens in about 300 department stores nationwide and is the creator of Project F.A.R.M. (First-class American Rural Made), an organization that employs rural women who sew totes, quilts, dolls, and more. She sells 60 different organic prepared foods and, in addition to MaryJanesFarm magazine, also shares the message of simple organic living with readers of her books, a syndicated newspaper column, and on www.maryjanesfarm.org and www.maryjanesoutpost.org. |