Company Profile: Lundberg Family Farms

Having witnessed the lessons of the Dust Bowl firsthand, Albert Lundberg realized that sustainable farming techniques are an absolute necessity, a minority opinion at a time when large-scale corporate farming was just really getting started.

In 1937, Albert moved with his wife from Nebraska to the fertile Sacramento Valley of California to start growing rice. Today third and fourth generations of Lundbergs are still farming in the environmentally conscious way that Albert established so long ago.

Lundberg Family Farms specializes in organic whole grain rice products which are naturally gluten-free. They offer over 150 products, including 20 varieties of rice; among these are familiar favorites like Brown Basmati and White Jasmine but also more unusual types like Japonica and Golden Rose. They also offer rice blends which combine different types of rice. Their Olde World Pilaf combines three kinds of rice with lentils, black-eyed peas, and split peas.

They also offer easy to prepare side dishes complete with seasoning, such as Porcini Mushroom Risotto, Red Beans and Rice, and Brown Rice Pasta with Spinach and Rosemary. Want the whole-grain goodness without the preparation? They also offer crackers, chips, and rice cakes each in many flavors like Red Rice and Quinoa Thin Stackers, Sesame Seaweed Rice Chips, and rice cakes topped with dark chocolate. Last but not least, Lundberg Family Farms offers Brown Rice Syrup, which can be used in place of sugar, honey, corn syrup, or molasses. (To substitute for 1 cup of sugar, use 1-1/4 cup of rice syrup and cut down the liquid in the recipe by 1/4 cup.)

Many of the Lundberg Family Farms packaged items will be featured on an end-cap display at the Co-op in March. The Co-op also carries Lundberg products in bulk. Need help with ideas for using their amazing bulk products? Check out the Lundberg Family Farms website to see over 100 delicious recipes for appetizers, breakfast, soups, sides, and desserts. Lundberg Family Farms is committed to “using eco-positive farming methods to produce wholesome, healthful rice products while improving and protecting the environment for generations to come.”

Albert Lundberg’s guiding principle was: “Leave the land better than you found it.” Something I had never really considered before is that the rice fields in California serve as important habitat for millions of migrating ducks, geese, and shorebirds. If you go to you can watch amazing drone footage of the incredible variety and numbers of birds that inhabit the rice fields.

Lundberg Family Farms Company Snapshot
Founded in 1937
Family Owned and Operated Located in Richvale, California
Non-GMO Project Participant
Member of the Sustainable Food Trade Association EPA Green Power Partner offsetting 100 percent of electricity use
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Amy Newsome has fond memories of riding bikes with her friend all around the bird-filled rice fields in Marysville, California.