Company Profile: Guayaki Yerba Mate

Come deep into the South American rainforest with me and behold the Yerba Mate plant, a soaring broadleaf evergreen whose leaves contain 24 vitamins and minerals, 15 amino acids, and abundant antioxidants.

Mate, the beverage made from the leaves and stems of the Yerba Mate plant is said to have “the strength of coffee, the health benefits of tea, and the euphoria of chocolate." The Co-op sells Guayaki Mate prepared, in ready-to-drink bottles,  as well as in loose leaf form. The Mate can be prepared with a tea infuser, French press, or even a coffee maker, and it can be enjoyed hot or cold.

If you want to try your hand at making and drinking your Mate in a centuries-old fashion you can consume your Mate in a gourd cup, drinking through a filtering straw called a bombilla. Traditionally it is shared in a group with everyone taking turns drinking from the same gourd, inspiring a sense of community and acting as a demonstration of hospitality if guests are present. Instructions and videos are available on the Guayaki website.

Guayaki’s Mate is certified organic, shade grown, and fairly traded in support of local small farmers and indigenous communities in the sub-tropical forests of Paraguay, Argentina, and Brazil. Guayaki’s Loose Leaf Yerba Mates are now packaged in entirely biodegradable and compostable materials. Guayaki’s mission is “to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market Driven Restoration business model.”

This month the Co-op will be highlighting companies, such as Guayaki, that are certified as B Corporations, which means that they meet the highest standards of social and environmental performance, public transparency, and legal accountability. B Corporations also strive to use the power of markets to solve social and environmental problems. It’s a great time to try Guayaki Yerba Mate because both the ready-to-drink and loose leaf varieties will be on sale at the Co-op from April 13th to May 4th.

Guayaki Company Snapshot
Founded in 1996
Located in Sebastopol, California
Products grown and processed in South America
Certified organic by USDA Organic
Certified fair trade by the IMO Fair Trade Federation Member
Non GMO Project Member
Certified B Corporation
 

Information from this article and more can be found at: guayaki.com


Amy Newsome hopes to go to a South American Rainforest one day. She likes to think she could get over her germ phobia if someone were to offer her a gourd of Mate.