The first staff-person I spoke with this month was Christina Pokorney, who has been working at the Co-op as a baker for nine and a half months. For her pick this month Christina chose the Traditional Medicinals Gypsy Cold Care Tea. Christina is a self-proclaimed “tea snob” who says she has pretty high standards for her tea, and that not just any old pile of bark and twigs in a cup will do. Christina says that she chose the Gypsy Cold Care tea because it is her go-to tea for when she is coming down with a cold, or even just feeling a little tired and run down. She says it has a warm herbal flavor that doesn’t come across as being totally foreign or too medicinal tasting. She says she finds it to be a better choice than Dayquil for helping her beat a bug, and the practice of sitting down with a cup of tea is healing and meditative by itself.
Traditional Medicinals has been around since 1974, and has been passionate about connecting people with the power of plants from day one. The company was founded by a third generation herbalist named Rosemary Gladstar, who has been called the god mother of modern herbalism in the United States. She is a well-respected teacher and author, who also founded the California School of Herbal Studies, and the nonprofit United Plan Savers (Traditional Medicinals, 2017).
Traditional Medicinals manufactures over 50 varieties of tea that fall into nine wellness collections (detox, digestive, green, herbal, laxative, relaxation, seasonal, kids, and womens) in their solar powered California plant. They work hard to source high quality pharmacopoeia grade herbs from their native habitats whenever possible, and all herbs are evaluated in the company lab in order confirm identity, quality, purity, and strength.
The second staff-person I spoke with this month was Cecilia Shirley. She has worked at the co-op as a cashier since September. Her pick this month is the KeVita Apple Cider Vinegar Elderberry Tonic. Cecilia chose this product because she said she is just getting over a cold, and feels like the KeVita has really been helping to pull her through. She says she drinks it regularly to boost her immune system and prevent illness as well as to help get over something. She feels like it gives a little energy boost when you need it as well. KeVita is a company based in Southern California that manufactures kombucha, sparkling probiotic water kefir drinks, and apple cider vinegar tonics. The KeVita Tonics are fermented apple cider vinegar-based probiotics that come in a variety of flavors. The elderberry flavor chosen by Cecilia is infused with a “jammy and juicy infusion of deep purple elderberry and sweet pink Goji berry” (KeVita, 2016). Probiotics can play a crucial role in many people’s lives to improve their digestive health, and KeVita provides an excellent non-dairy source of essential probiotics, in a variety of delicious flavors. KeVita is also certified organic, non-GMO, gluten free, and vegan, so it conforms to all the diet requirements I can think of off the top of my head.
KeVita is striving to create a healthy product that can be used by busy people at any time or anywhere. It is their goal that people will consider their product as an energizing replacement for coffee in the morning, as a rejuvenating drink after a workout, or as a healthy low-sugar alternative to soda. Since Kevita lines contain probiotic cultures, the company claims that it will help improve gut health and digestion (which will improve nutrient and vitamin absorption), and it will give the body what it needs to recover from illness or stress.
KeVita. (2016). Products. Retrieved from KeVita: http://kevita.com/products/sparkling-probiotic-tonics/
Traditional Medicinals. (2017). Our Story. Retrieved from Traditional Medicinals: http://www.traditionalmedicinals.com/our-story/