Company Profile: Alaffia


March Sale!

Alaffia products are on sale throughout March and what is even better, they are co-operatively produced!

One day in 1996, a Peace Corps Volunteer from rural Washington, Prairie Rose Hyde, met Olowo-n’djo Tchala in Togo, West Africa. They fell in love and came up with a shared vision of helping the impoverished people of West Africa. In an effort to raise funds they tapped into the wealth of traditional Togolese body care knowledge and created Alaffia. “Alaffia” is a common greeting in Togo meaning “a state of peace, health, and well-being”. Each of their small batch products uses a base of unrefined, handcrafted and fairly-traded shea butter or coconut oil, and are free of synthetics, parabens and sulfates.

Alaffia’s mission is to invest in West African communities and alleviate poverty and encourage gender equality. Alaffia has been successful in funding many projects addressing education, women’s and maternal health, eyeglasses and reforestation. The projects empower Togolese community members to share their skills and knowledge with their communities while rising out of poverty. Education-based projects have provided school supplies for nearly 35,000 students; bicycles for 7,500 children; and have built 10 schools. The Maternal Health Project grew out of the recognition that 1 in 16 women in much of Africa die during pregnancy or childbirth as compared to 1 in 4,000 in developed nations. Their project has help to fund prenatal care and the birth of nearly 4,500 babies thus far. They also advocate for the eradication of the practice of female genital mutilation.  Their Reforestation project has planted over 75,000 trees. And their Eyeglasses project has provided eye vision exams and glasses for over 25,000 individuals.   

The Moscow Food Co-op carries nearly 70 Alaffia products, including shampoos, conditioners, lotions, deodorants, bubble baths, shower gels, liquid soaps, toners and detanglers. Perhaps their most iconic product is the Authentic African Black Soap which uses the ancient tradition of using charcoal to purify and detoxify the skin by cooking the shea butter and palm oil to the point of being charred. Other intriguing products include Coconut Reishi Chai Shower Gel, Lemon and Lavender Bubble Bath and Shea and Honey Citrus Blossom Nourishing Shampoo.

Alaffia Snapshot

  • Founded in 2003
  • Headquartered in Olympia, Washington
  • Social and Fair-Trade Certified
  • Cruelty-Free
  • Made Safe Certification

All this information and more can be found at

Amy Newsome knows that all Alaffia products will be on sale in March and she might just need to pick up a bottle of Lemon and Lavender Bubble Bath.