Company Profile: Andalou Naturals


Pioneers in the cruelty-free organic skin care industry, Stacey Kelley Egide and Mark Egide, first founded Beauty without Cruelty in 1989. Since then, they have also launched well-known brands Avalon Organics, Alba Botanica, and Alba Hawaiian. Their most recent company, Andalou Naturals, is the first Non-GMO Project Verified (certified not genetically modified) beauty brand.

Stacey and Mark strive to invest in empowering women around the world. They developed a line of hand creams named Path of Light, the proceeds of which go to support SHE-CAN, a scholarship and mentorship program in the United States designed to educate motivated young women from post-conflict countries with the goal that they will return home and become forces for positive change in their communities. So far Andalou Naturals has raised nearly $800,000 for the program. Andalou Naturals also is a sponsor of the San Francisco Bay Area branch of Vital Voices, a global organization that identifies, trains, and empowers emerging women leaders and social entrepreneurs around the globe. 

The Moscow Food Co-op carries products from Andalou Naturals’ skin care and hair care lines. A few products that sound particularly intriguing include Blossom + Leaf Toning Refresher, 1000 Roses Heavenly Night cream, Goji Peptide Perfecting Cream, Purple Carrot + C Luminous Night Cream, and Exotic Marula Oil Silky Smooth Hair Mask. Spring is a great time to pamper yourself and try something new- all Andalou products will be on sale at the Co-op April 4 - 17.

Andalou Naturals’ motto is “Beauty is YOU- define beauty one action at a time, be empowered, radiant and true.”

Andalou Naturals Snapshot

  • Founded in 2010
  • Headquartered in Novato, California
  • Cruelty-Free
  • Non-GMO Product Verified 
  • Eco-Friendly 
  • Vegan
  • Fair-Trade
  • Gluten-Free
  • Natural 
  • Organic

All this information and more can be found at

Amy Newsome thinks that 1000 Roses Heavenly Night Cream sounds like something that a person who is turning 50 later this year should add to their daily regimen.