Our future: The Co-op's Strategic Plan

In mid-2014, the Co-op's Board of Directors adopted a new Strategic Plan to guide the store’s direction for the next five years. The Strategic Plan's priorities and goals help shape what makes our Co-op different from traditional grocery stores. The plan is a roadmap for the Co-op’s future, defining our direction and aspirations and shaping how resources (including money and people) are allocated.

Based on an extensive process to gather feedback* on the 2008-2013 Strategic Plan, the Co-op’s Board has identified the following Strategic Priorities for 2014-2019. These priorities are grounded in the Co-op’s mission: “Working together to nourish and nurture our community.”

The Board of Directors, General Manager, and store staff are working together on specific tasks that will help us achieve the goals associated with each priority: 

Focus on local food and goods

  • Educate customers and build demand
  • Facilitate development and capacity of local producers
  • Establish baseline and set reasonable targets to demonstrate prioritization of local purchasing

Be a workplace of choice for all employees

  • Continuously improve workplace culture and communication
  • Offer robust staff development programs
  • Provide pay and benefits that are in line with the Co-op’s mission and goals

Increase COMMUNITY accessibility

  • Increase accessibility and welcome new shoppers and owners
  • Expand Co-op community beyond current base

Engage and educate the community

  • Grow in-store and beyond-store education about food and wellness
  • Increase the Co-op’s presence and influence in regional food-systems conversations
  • Expand “Co-op consciousness"

Model environmental sustainability

  • Maintain a permanent, active sustainability committee
  • Involve sustainability considerations in store operations and investigate sustainability certification options and standards
  • Provide sustainability education for staff and community members.

Grow and expand to further our mission

  • Develop criteria for growth and growth scenarios
  • Educate Co-op community about growth
  • Engage in growth opportunities

* In 2013 the Co-op’s Board of Directors and General Manager hired local consultants Jessica Bearman & Sarah Deming to gather and analyze feedback on the current priorities and on what the new priorities should be. Bearman & Deming worked closely with an ad hoc committee of Co-op member-owners, Board members, and Co-op leadership to gather and analyze information from a wide array of stakeholders. Activities included an extensive survey of member-owners and staff, conversations with Co-op managers and department teams, a data-gathering activity at the 2013 annual meeting, a non-shopper focus group and survey, and a work session with Board members.